Online
shopping has become a nightmare for retailers. Value-chain stores are losing
foot traffic, which becomes detrimental to the market as well as the employees.
Customers are shopping online for all types of reasons such as: convenience,
avoiding overcrowded stores, price, and the variety of choices online. Retailers
have laid off employees as well as shut down multiple stores. The amount
of money it costs to maintain and up keep a facility is outweighing the profit
coming in. Retailers have converted to more online products. For example,
Macy’s has closed about one hundred stores; however, their online traffic
stays steady. To combat these changes, stores have improved their customer
service. Customers have stated that they enjoy the experience they receive when
shopping for a product. Product development and improved training techniques
have been instilled in employees to better serve their customers.
