Online Shopping is Convenient

Online shopping has become a nightmare for retailers. Value-chain stores are losing foot traffic, which becomes detrimental to the market as well as the employees. Customers are shopping online for all types of reasons such as: convenience, avoiding overcrowded stores, price, and the variety of choices online. Retailers have laid off employees as well as shut down multiple stores. The amount of money it costs to maintain and up keep a facility is outweighing the profit coming in. Retailers have converted to more online products. For example, Macy’s has closed about one hundred stores; however, their online traffic stays steady. To combat these changes, stores have improved their customer service. Customers have stated that they enjoy the experience they receive when shopping for a product. Product development and improved training techniques have been instilled in employees to better serve their customers.